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Targeted advertising has become such a big deal, and implemented at such high cost, that I wonder if the trade off is even worth it now. I could imagine Apple o
by brianmcc 8y ago
Targeted advertising has become such a big deal, and implemented at such high cost, that I wonder if the trade off is even worth it now. I could imagine Apple or Samsung simply "sponsoring" Facebook for a week or month at a time with banners and messaging - tastefully done of course! - and how much less hassle that would all be, rather than aggregating millions upon millions of cookies and chasing people around the internet, winding them up, etc.
Targeting ads for anonymous searches, fine: search for cars, see car adverts. Simple!
I'm sure there is plenty of data that shows how terrible this whole idea is in terms of wasted ad spend, missed opportunities, so it'll never happen, but it's a nice dream :-)
- SmellyGeekBoy 8y agoIf this were the case I'd genuinely turn off my adblocker.
- brianmcc 8y agoI possibly would too; I wouldn't begrudge the more innocent revenue generation tbh, provided ads were sufficiently unobjectionable!
- dangerface 8y agoTargeted advertising has always seemed pretty dumb, to me most advertising is done by Coke and their target is every where.
- brianmcc 8y agoExactly - traditional advertising has long been about product and brand awareness and giving people the warm fuzzies about their logos, slogans, imagery etc. Treat online as exactly that with clickthroughs as a bonus!
- kinsomo 8y ago> Targeted advertising has always seemed pretty dumb, to me most advertising is done by Coke and their target is every where. Doc Searls made a good point: targeted advertising isn't advertising, it's really direct marketing (like spam and junk mail). Coke is doing advertising, but the adtech "targeted" advertisers are just spamming you using new technology. https://blogs.harvard.edu/doc/2018/05/12/gdpr/comment-page-1/ https://blogs.harvard.edu/doc/2018/05/12/gdpr/comment-page-1...