7 ms·

> Tracking for advertising is the business model of free content. Well, too bad, that business model has just become illegal in EU. Publishers will have to mak

> Tracking for advertising is the business model of free content. Well, too bad, that business model has just become illegal in EU. Publishers will have to make do with old style banners or ads. They can still target ads using the content of the page, assuming readers of the article will be interested in the subject. ... or get consent in a compliant way. Success with that!

criley2 8y ago
Or Europeans will have to do with paygates and subscription fees. There is no "making due". These companies are run very thin already. There is already much less talent, much less pay, and much less quality than most of us would want. There is a breaking point for providing free content on the internet, and so many publishers are hitting it today WITH TRACKING. So many sites have moved to a X free per month with subscription, or just hard paywalls. Enjoy your subscription models, because there is no "making due" left, we've already used it all up.
- krapp 8y ago
  >Enjoy your subscription models, because there is no "making due" left, we've already used it all up. Fair enough. Sites will either have to provide content worth subscribing to, or else go out of business, and users can still block advertising and tracking and users maintain control over their personal data. It's all win for the consumer.
- salvar 8y ago
  If that happens, then everyone should be happy. Businesses who don't want to comply with the law can get out of that market and make way for others who do. Consumers have better data protections. Win win.
jrs95 8y ago
But according to what some are saying they are apparently required to provide their content to everyone regardless of whether or not they consent? That’s why I have a problem with. They should be able to say that you must consent in order to use the site.
SmellyGeekBoy 8y ago
> They can still target ads using the content of the page, assuming readers of the article will be interested in the subject. Seems like a perfectly fair assumption to make given that the reader has actively chosen to read said content... Certainly moreso than repeatedly showing them ads for something they already bought weeks ago.

criley2 8y ago

Or Europeans will have to do with paygates and subscription fees. There is no "making due". These companies are run very thin already. There is already much less talent, much less pay, and much less quality than most of us would want. There is a breaking point for providing free content on the internet, and so many publishers are hitting it today WITH TRACKING. So many sites have moved to a X free per month with subscription, or just hard paywalls. Enjoy your subscription models, because there is no "making due" left, we've already used it all up.

krapp 8y ago
>Enjoy your subscription models, because there is no "making due" left, we've already used it all up. Fair enough. Sites will either have to provide content worth subscribing to, or else go out of business, and users can still block advertising and tracking and users maintain control over their personal data. It's all win for the consumer.
salvar 8y ago
If that happens, then everyone should be happy. Businesses who don't want to comply with the law can get out of that market and make way for others who do. Consumers have better data protections. Win win.

jrs95 8y ago

But according to what some are saying they are apparently required to provide their content to everyone regardless of whether or not they consent? That’s why I have a problem with. They should be able to say that you must consent in order to use the site.

SmellyGeekBoy 8y ago

> They can still target ads using the content of the page, assuming readers of the article will be interested in the subject. Seems like a perfectly fair assumption to make given that the reader has actively chosen to read said content... Certainly moreso than repeatedly showing them ads for something they already bought weeks ago.