> then people will just click that. I'm not certain of that. I think that GDPR's biggest effect, even before going live, was to raise awareness of what compan

> then people will just click that. I'm not certain of that. I think that GDPR's biggest effect, even before going live, was to raise awareness of what companies do with their data. My wife is not particularly technical but has received four e-mails from a hobby magazine pleading with her, increasingly desperately, to opt-in to marketing. That has caused her to wonder why they're so desperate. Why is her information so valuable to them? What do they do with it? So she has decided not to renew her subscription.