Going up against major players typically starts with a massive cost, consider the losses that Tesla is taking on. As per my other comment [0] from the article i

Going up against major players typically starts with a massive cost, consider the losses that Tesla is taking on. As per my other comment [0] from the article it's more like $89M in revenue. [0]: https://news.ycombinator.com/item?id=17152056 https://news.ycombinator.com/item?id=17152056