This is how I've been doing it for several years. I may be wrong, of course. I think that “Me” or “My” should be used when a title of a section (a page or a fi

This is how I've been doing it for several years. I may be wrong, of course. I think that “Me” or “My” should be used when a title of a section (a page or a field) does not contain an action (a verb). It should also be used when a button, link, or title of a page contains a phrase that implies that the user is ordering the system to perform an action. For example: Field Title: My Company Name: Page Title: My Main Menu Button: [ Change My Password ] Link: Reset My Account In contrast, I think that “Your” or “you” should be used when the system is telling or asking something from the user. For example: Field Title: What is your password? Message: You can always change your settings… Link: Click here to contact your agent Message: Your are signed in as: Whenever I have the option of using one or the other, I go for “My”. For example, if I have the option of using both “Post My Project” and “Post Your Project”, I use “Post My Project”. Why? Because on “Post Your Project” the system is asking the user to do something, while in “Post My Project” the user is ordering the system to perform an action. I think that users like to feel they are in control.