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There are also Google Analytics/Urchin though. Part of the point of the essay (and one of the hardest parts for me to write) is to figure out when they merged t
by yuhong 8y ago
There are also Google Analytics/Urchin though. Part of the point of the essay (and one of the hardest parts for me to write) is to figure out when they merged the tracking data after the acquisition. I would consider the DoubleClick one worse than AdSense BTW, which is part of the point of the essay.
- ryanobjc 8y agoExcept, you’re wrong. Ga data is never joined with other data sets.
- yuhong 8y agoWhat I was referring to is the sharing of remarketing lists. One example: https://analytics.googleblog.com/2015/06/remarketing-lists-for-search-ads.html https://analytics.googleblog.com/2015/06/remarketing-lists-f... https://analytics.googleblog.com/2015/11/share-google-analytics-data-and.html https://analytics.googleblog.com/2015/11/share-google-analyt...
- ryanobjc 8y agoWell later in the essay you write that google analytics is merged with ad data in an unqualified statement. That’s what I was reacting to. Remarketing lists is a feature that would be google neutral. I could imagine such a feature working for self hosted analytics.
- yuhong 8y agoAnd I mentioned in the essay that "In many cases, advertisers managed “remarketing” lists of “anonymous” visitors that was being tracked by cookies from a central console without thinking of the privacy problems, treating visitors almost as numbers." I wonder if such a use would comply with the GDPR BTW.