Precisely. Although it makes reasonably good cars, Tesla still relies heavily on hype and astro-turfing (mostly on sites where enthusiasts/potential buyers cong

Precisely. Although it makes reasonably good cars, Tesla still relies heavily on hype and astro-turfing (mostly on sites where enthusiasts/potential buyers congregate) [0] to get the word out and generate gargantuan amounts of intrigue. Choosing this 'hype-heavy' model of "advertising" can sometimes thrust customers into relying on those hyped-up features way more, thus leading to accidents like the article talks about. I'm saying this with the firm understanding that majority of the responsibility for safety lies at the hands of the driver in command, but letting Tesla's hype driven marketing strategy off the hook would be unfair to the customers. [0] https://www.talkwalker.com/blog/tesla-marketing-strategy-social-ceo https://www.talkwalker.com/blog/tesla-marketing-strategy-soc...