It is a process of journalism. He is using the story as leverage to fill in the remainder of the story. See how the Scamville story evolved. I think Arrington

It is a process of journalism. He is using the story as leverage to fill in the remainder of the story. See how the Scamville story evolved. I think Arrington has shown time and again that he places the story and public interest above all else. To even suggest or insinuate that Arrington is only publishing this story to fuel his own ego is completely wrong. He likely burnt a lot of bridges with todays story and lost a lot of sources in order to give the public a very rare view of what takes place behind closed doors.