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I think their idea was to establish a consumer brand recognized as high quality, and then expand in other spaces. But entering the Home market these days will b

I think their idea was to establish a consumer brand recognized as high quality, and then expand in other spaces. But entering the Home market these days will be hard, facing Google/Amazon/Apple.

dingo_bat 8y ago
To establish a new brand, you must offer something new. Essential phone had nothing new and had a number of drawbacks compared to its peers. Oh and it was priced like Samsung's new flagships.