OnePlus is also increasing the price of their phone with each new version and they don't want to be perceived as a cheap brand. For example, in Canada, the lat

OnePlus is also increasing the price of their phone with each new version and they don't want to be perceived as a cheap brand. For example, in Canada, the latest Oneplus 6 cost $699 CAD. That's not cheap. Sure, iPhones and Galaxys are more expensive, but I don't know a lot of people who are ready to drop $700 on a phone from a internet-only brand.