> The only new brand of smartphone in the last four years I can think of is OnePlus that has had success. OnePlus did this by buying their popularity. By offeri

> The only new brand of smartphone in the last four years I can think of is OnePlus that has had success. OnePlus did this by buying their popularity. By offering a ton of value initially and then raising the price each generation. Aren't they a major Chinese brand? Seems like the message here is that you'd better already be big with deep pockets to wade into the smartphone market.