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I’ve seen occasional store-branded ones at supermarkets in upstate NY, so it looks like the tide is at least starting to shift. I agree with you that it’s surpr
by Itaxpica 8y ago
I’ve seen occasional store-branded ones at supermarkets in upstate NY, so it looks like the tide is at least starting to shift. I agree with you that it’s surprising it didn’t happen sooner, Blue Apron has been around for years now.
- ghaff 8y agoFrankly, the typical supermarket probably already has most of the pieces to assemble--perhaps with the addition of some spices and other add-ons like salad toppings. There are tons of marinated kabob sticks and the like, pre-made salads, chopped veggies for stir fries, etc. This is more prepared than a lot of meal kits are but, for a lot of scenarios, that may be a feature rather than a bug. The fact that it's probably easier to get 75% prepped meals at a supermarket rather than shipped to you may be an advantage. One of the common complaints about meal kits is that they can still be fairly time consuming. I know that's one reason I don't use them. If I'm going to cook a full meal, it's really not that hard for me to just do it from the base ingredients.