While it is pretty easy to think of things to criticize with this article and the author's strategy, I admire the willingness to share stories of failure. It's

While it is pretty easy to think of things to criticize with this article and the author's strategy, I admire the willingness to share stories of failure. It's an interesting contrast with several stories I've read recently about Elizabeth Holmes and Theranos, the startup that had an idea that didn't work out, that wouldn't quit, kept getting money, kept doing whatever it took to keep trying, and ended up resorting to deception. There is something to be said for the honest admission, "this isn't working, it's time to stop and try something else." Getting lots of money invested in your idea may make it harder to admit when you need to try something else.