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I remember seeing an article where Aston Martin would be a perfect deal. They are doing great cars, you can see they care about quality and design beyond just t

• devy 8y ago
  > I don't like the idea of Tim Cook going to BMW just because he drives and likes BMW however... I think it's a bad way to make decisions. No, I think that's OP and you reading too much in that tidbit. The original quote was this: BMW was long Apple’s top choice, given its focus on high-end but mainstream products, former employees said. Many Apple executives, including the company’s chief executive, Timothy D. Cook, also drive BMWs. So BMW was a top choice not because many execs are driving them but because it's a luxury premium auto brand and sells quite well - which is very similar to Apple brand consumer electronics. Also, Jony Ive is a car guy, he loves Aston Martins, Bentleys, Saabs and Land Rovers and have a huge collections of them. By your logic, it'd be a "bad choice" to consider Aston Martin simply because Jony Ive loves them :)
• solatic 8y ago
  Aston Martin doesn't have the manufacturing capacity to support the demand for an Apple car. If there's anything that Tesla has proven, it's that moving from the low-volume luxury segment to high-volume is Really Hard. And while Apple products are very much luxury products, they're still luxury products produced at high volume and marketed to the mass market.