It does but not where it matters. You want places that are willing to fork out big money for flagship phones. An example of this would be China vs India. China

It does but not where it matters. You want places that are willing to fork out big money for flagship phones. An example of this would be China vs India. China is a better market to be in to maximise profitability as the Chinese are more likely to fork out USD 799 for a phone than the Indians. It's almost mind-boggling how one company can capture so much share of profits.