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Segment isn't a web analytics tool, so much as a data dispatching service. Send data to Segment, which in turn sends it to the services you have configured. Th
by tomnipotent 8y ago
Segment isn't a web analytics tool, so much as a data dispatching service. Send data to Segment, which in turn sends it to the services you have configured.
Think of it as a central data store for your business that has built-in integrations to move that data to other providers such as Google Analytics, Salesforce, Mailchimp etc.
- ryanwaggoner 8y agoYep, that’s what makes it so cool and useful. But if one of those services is Google Analytics, for example, then you probably want to use it with all visitors, which is excruciatingly expensive if you get hardly any traffic at all.