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Do you have a written plan on how you will make money with this - like a business plan? If not, take a day off and work out a complete outline on what you want
by acutesoftware 8y ago
Do you have a written plan on how you will make money with this - like a business plan? If not, take a day off and work out a complete outline on what you want to achieve and how you will get there.
I totally get what you are saying and have been there myself - the development stage is fun, and you avoid / defer marketing tasks because, let's face it most of us HATE that stuff. But if you want to make money, you need to do it, and having a plan helps because you have the 'big tasks' broken up into little chunks.
Once you have broken down the steps you can plan your time - start by spending an hour a day on one of the marketing tasks, just to get into the mindset and work from there. You might find some marketing tasks are fun, just as doing a blog / video demo of the product, or putting together a collection of cool screenshots showing what it can do.
Your very first marketing task is to post here with a screenshot or something showing what your product looks like, or even the name - marketing is part getting the name out and I haven't seen that in this post anywhere yet.
So, yes it is hard but take it in small steps - one at a time and be persistent.
- danschumann 8y agoThere is a screenshot or two ( top one is older ) at http://schuwing.com http://schuwing.com (and an email signup for launch updates). I do have an example page in the works, with 4 examples so far, of each of the different page-integrations (in page pop-out, scroll, auto-play, etc), and each showcasing a few of the different svg filters. It's marketed toward professionals, so I'm not in the game of taking non-creative people and "giving them a creative outlet". It should help with real world animated web tasks, and I had some experience with that in my freelancing. I'll probably have some pricing tiers, but probably something like $29/month, 59, 149, with higher tiers being more support. For marketing, besides doing tutorials and buying ads on youtube, I can reach out to people w/ existing "how-to design" blogs, and share revenue with them (recurring), to keep their watchers using the software. Then reaching out to companies, even cold-calling if it proves cost effective. I just have a bunch of polish to iron out. If I release it with bugs, and those bugs end up causing people to lose work (ie work for an hour without saving, and then a breaking bug causes you to lose work), I might lose those customers forever, so I'm stuck ironing those out for now. It's getting really close though, and it seems like the closer it gets, even though I have figured out some possible ways forward for marketing, the less motivated I am. I think I have to admit that in some ways I was, and really liked, chasing a fantasy, and I don't know how to chase now that it's more real. The hunger is what I'm lacking, in a way I feel full.