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Unless I misread this deal seems to only cover shuttling for their employees. I think Apple has realized how far behind they are in this area and I'm not sure

Unless I misread this deal seems to only cover shuttling for their employees. I think Apple has realized how far behind they are in this area and I'm not sure what they can do at this point to keep up with Waymo and others.

empath75 8y ago
They can spend a pile of money on an acquisition, but that’s about it.
dsfyu404ed 8y ago
Do they need a self driving car? Facebook isn't building one. Amazon isn't building one. I can see why a self driving car appeals to Apple since Apple's expertise is integrating software and hardware in a high quality way but I don't see this as something the need to do to not be left behind.
- eaurouge 8y ago
  Neither of those companies has the cash reserves Apple has at its disposal. Nor the expertise in hardware software integration. There’s lots of things Apple can do with their cash, gaining a foothold in a data rich industry of the future is one of the more obvious ones.
  - SmellyGeekBoy 8y ago
    An even more obvious one would be bringing their hardware up to the same spec as their competitors and fixing macOS...
- mandeepj 8y ago
  > Amazon isn't building one Amazon is working on it. https://www.cnbc.com/2018/01/12/intel-cisco-and-amazon-introduce-self-driving-car-technology-at-ces.html https://www.cnbc.com/2018/01/12/intel-cisco-and-amazon-intro...
majestik 8y ago
I’m not sure what they can do to keep up with the Nomad or Treo.
- danieldk 8y ago
  Building a self-driving car is vastly more complex and comes with a lot more regulatory problems than building a competitor to the Nomad. Also, Apple has had trouble recruiting top AI talent, among other reasons due to their secrecy in a field where publishing is everything. Though, they have opened up a bit. I am not saying it can't be done. But Apple has been quite bad at machine learning so far.
  - brisance 8y ago
    I don't think that they are bad, just that their focus is more on the product holistically than as a standout feature. i.e. machine learning is a means to an end, not the end in itself. Whereas Google, Amazon etc sells products and services like GCP, AWS Recognition etc. Naturally they would like to market themselves as being the experts, and have the credentialed professionals to do so.
- dingaling 8y ago
  > I’m not sure what they can do to keep up with the Nomad or Treo. Wait for someone to walk in the door with a design that Philips rejected?

empath75 8y ago

They can spend a pile of money on an acquisition, but that’s about it.

dsfyu404ed 8y ago

Do they need a self driving car? Facebook isn't building one. Amazon isn't building one. I can see why a self driving car appeals to Apple since Apple's expertise is integrating software and hardware in a high quality way but I don't see this as something the need to do to not be left behind.

eaurouge 8y ago
Neither of those companies has the cash reserves Apple has at its disposal. Nor the expertise in hardware software integration. There’s lots of things Apple can do with their cash, gaining a foothold in a data rich industry of the future is one of the more obvious ones.
- SmellyGeekBoy 8y ago
  An even more obvious one would be bringing their hardware up to the same spec as their competitors and fixing macOS...
mandeepj 8y ago
> Amazon isn't building one Amazon is working on it. https://www.cnbc.com/2018/01/12/intel-cisco-and-amazon-introduce-self-driving-car-technology-at-ces.html https://www.cnbc.com/2018/01/12/intel-cisco-and-amazon-intro...

majestik 8y ago

I’m not sure what they can do to keep up with the Nomad or Treo.

danieldk 8y ago
Building a self-driving car is vastly more complex and comes with a lot more regulatory problems than building a competitor to the Nomad. Also, Apple has had trouble recruiting top AI talent, among other reasons due to their secrecy in a field where publishing is everything. Though, they have opened up a bit. I am not saying it can't be done. But Apple has been quite bad at machine learning so far.
- brisance 8y ago
  I don't think that they are bad, just that their focus is more on the product holistically than as a standout feature. i.e. machine learning is a means to an end, not the end in itself. Whereas Google, Amazon etc sells products and services like GCP, AWS Recognition etc. Naturally they would like to market themselves as being the experts, and have the credentialed professionals to do so.
dingaling 8y ago
> I’m not sure what they can do to keep up with the Nomad or Treo. Wait for someone to walk in the door with a design that Philips rejected?