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This website seems to go out of its way to have an unfriendly design. The sharp yellows, the highlighting of singular characters in words in a different color.
by dhruvarora013 8y ago
This website seems to go out of its way to have an unfriendly design. The sharp yellows, the highlighting of singular characters in words in a different color.
Snap Design makes simple things complex.
- JohnJamesRambo 8y agoThis is what I would expect from trying to navigate the ridiculous UI in Snapchat. It seems to be obtuse and non-intuitive on purpose.
- exelius 8y agoIt’s been dubbed “digital brutalist” [1] style; as a rejection of the “streamlined, flat” designs of the last decade. Style evolves; Snap is targeting a younger demographic and the best way to say “we’re not Facebook or google; we’re cooler” is to reject all their design principles. [1] https://envato.com/blog/brutalism-ugly-web-design-trend-taking-internet/amp/ https://envato.com/blog/brutalism-ugly-web-design-trend-taki...
- dragonwriter 8y ago> Snap is targeting a younger demographic The design makes it look more like they are targeting a demographic nostalgic for the worst of late 1990s design atrocities.
- mustacheemperor 8y agoMember of the younger demographic here. It happens that many of us adore late 1990s design atrocities. Not sure I'd use that particular visual language in an enterprise website, but I think the reasoning is valid.
- exelius 8y agoDesign is cyclical in about 30 year cycles. Grunge is back in. Everything ugly is beautiful again.
- lwansbrough 8y ago> Grunge is back in. Keep it.
- dakna 8y agoI recently learned Doc Martens boots are fashionable again. Makes me regret throwing my pair away in the 90s. Yes, I'm old. But at least back then they were all made in Great Britain.
- tlarkworthy 8y agoJesus, I remembered my Dad saying the same thing in the 90s about his boots from the 60s.
- exelius 8y agoYep; docs, ripped jeans and flannel are all really fashionable right now. Feels like high school.
- pavlov 8y agoFashion moves reliably in cycles of twenty years. It's entirely expected that 1998's visual styling looks fresh again in 2018, always filtered through an ironic-nostalgic lens of varying density.
- dragonwriter 8y ago> Fashion moves reliably in cycles of twenty years. It's entirely expected that 1998's visual styling looks fresh again in 2018, But it's 1998s bad amateur design, which didn't look fresh in 1998, either.
- pavlov 8y agoTo me, the Yellow site doesn't really look like an old website at all because HTML's creative possibilities have changed — typography, layout options, etc. However it does look like a lot like print design from circa 1994-98. Wide font variants for all copy, strong contrast with primary colors, and so on.
- scrumption 8y agoIt looks like garbage.
- romuloab42 8y agoI wish they were true to the cause, and used black on white, the most brutalist anything could ever be.
- CrystalLangUser 8y agoPeople keep on misusing "brutalist". This isn't brutalist whatsoever, it's anti-design. [1] [1]: https://www.nngroup.com/articles/brutalism-antidesign/ https://www.nngroup.com/articles/brutalism-antidesign/
- borge 8y agoAnd what's up with the highlighting of (to me) seemingly random characters?
- omg_ketchup 8y agoIt spells out Yellow, if you read the highlighted characters in order.
- madmax108 8y agoIf you look really carefully, you'll notice the highlighted chars make up the word "yellow". Such design. Much wow.
- koolba 8y ago> ...the highlighting of singular characters in words in a different color. In case it wasn't obvious they've highlighted the letters for "Yellow".
- shakna 8y agoAlso an _inaccessible_ design. Yellow text on a black background creates a contrast which a whole swathe of people can't read.