I didn't mean it as 'doom and gloom' - I'm just interested in the economics and management/business aspects of it. Is it possible to turn a company around that

I didn't mean it as 'doom and gloom' - I'm just interested in the economics and management/business aspects of it. Is it possible to turn a company around that has 'ads' woven so deeply in its DNA? Would such a company just give up on a target demographic sized 500mm? What would that do to their valuation and funding? Maybe the answer is 'nothing', I'm not sure - but plenty of companies were punished by the markets the last 15 years for not at least trying to get into Chinese and Indian markets, which are (if you only count the people that can actually buy something) much smaller than the EU, and much harder to break into culturally.