They have their products translated into languages that are only spoken in Europe, they know I'm in Europe and show me pins that are relevant to my country, and

They have their products translated into languages that are only spoken in Europe, they know I'm in Europe and show me pins that are relevant to my country, and they work with merchants to show you geo-targeted ads. I mean, spending 51% of your effort on US demographics is technically still 'focusing' I guess - but I don't think it'll be enough to be able to claim that this law doesn't apply to them.