Gigaclear is deploying fiber to rural communities, for example: https://www.gigaclear.com/fibre-optic-gigaclear-network-for-rutland-village/ https://www.gigacle

Gigaclear is deploying fiber to rural communities, for example: https://www.gigaclear.com/fibre-optic-gigaclear-network-for-rutland-village/ https://www.gigaclear.com/fibre-optic-gigaclear-network-for-... CityFibre is deploying fiber to a bunch of cities like Milton Keynes and Peterborough. I do agree that there are a number of ISPs, like Sky and Talktalk, who are content to ride on OpenReach's coattails and build no last-mile infrastructure of their own. Virgin Media do have their own last-mile infrastructure but it's very, very limited geographically afaik.