Agree with with you about the best way re distributing costs - that's why Fread tried to figure out a way to make micropayments work. Since this problem is inst

Agree with with you about the best way re distributing costs - that's why Fread tried to figure out a way to make micropayments work. Since this problem is institutional, it is taking time. With Unlimited, Fread are trying to put out a product that people will use to prove the unit economics on a per article basis - which no one in the industry wants to discuss. Fread operates a MoviePass model - where we fund each user’s subscription cost for every publisher, in full. The publisher gets a full price subscription per user. In 97% of cases, these users have answered a questionnaire saying that they do not have an existing subscription - so they are generating publishers surplus revenue in these cases. How they make money - they don’t, they lose it per user. A lot.