4 ms·

I'm surprised that with 500 millions followers on facebook they were not able to grow some revenue. Plenty facebook broadcasters make 6 figures with way less fo

I'm surprised that with 500 millions followers on facebook they were not able to grow some revenue. Plenty facebook broadcasters make 6 figures with way less followers by doing product placement or by sharing other channels contents for a fee. Was the Weather Channel forbidden to do these kinds of partnerships and if not why didn't hey do some?

dabockster 8y ago
> Was the Weather Channel forbidden to do these kinds of partnerships and if not why didn't hey do some? They probably didn't reshare anything because they are already a part of NBC Universal. Thus, they already have other sources of funding that would dwarf anything that product placement or paid placements could achieve. Keep in mind that video itself is ultimately TWC's main product, not whatever they post on Facebook. As long as they can broadcast their video somewhere, they will be okay. There's also the clickbait issue. Pages that begin to repost as a revenue generator face a death spiral down to clickbait posts. TWC probably wanted to cut it off before such a thing ruined their brand.
- chipperyman573 8y ago
  >There's also the clickbait issue. Pages that begin to repost as a revenue generator face a death spiral down to clickbait posts. TWC probably wanted to cut it off before such a thing ruined their brand. There's already a lot of clickbait on weather.com. >Runaway Boat Sucked Into Dam, But the End is the Best Part >Is Your Home's Electricity Safe? 5 Things to Check >6 Tips To Allergy-Proof Your Home For Spring There's also an article with this[0] image and the title "Odds of Development Increasing - here's what we know". These all have a CSS class "js-sponsored-title", so there probably is some kind of kickback installed [0] https://dsx.weather.com/util/image/map/DCT_SPECIAL9_1280x720.jpg https://dsx.weather.com/util/image/map/DCT_SPECIAL9_1280x720...

dabockster 8y ago

> Was the Weather Channel forbidden to do these kinds of partnerships and if not why didn't hey do some? They probably didn't reshare anything because they are already a part of NBC Universal. Thus, they already have other sources of funding that would dwarf anything that product placement or paid placements could achieve. Keep in mind that video itself is ultimately TWC's main product, not whatever they post on Facebook. As long as they can broadcast their video somewhere, they will be okay. There's also the clickbait issue. Pages that begin to repost as a revenue generator face a death spiral down to clickbait posts. TWC probably wanted to cut it off before such a thing ruined their brand.

chipperyman573 8y ago
>There's also the clickbait issue. Pages that begin to repost as a revenue generator face a death spiral down to clickbait posts. TWC probably wanted to cut it off before such a thing ruined their brand. There's already a lot of clickbait on weather.com. >Runaway Boat Sucked Into Dam, But the End is the Best Part >Is Your Home's Electricity Safe? 5 Things to Check >6 Tips To Allergy-Proof Your Home For Spring There's also an article with this[0] image and the title "Odds of Development Increasing - here's what we know". These all have a CSS class "js-sponsored-title", so there probably is some kind of kickback installed [0] https://dsx.weather.com/util/image/map/DCT_SPECIAL9_1280x720.jpg https://dsx.weather.com/util/image/map/DCT_SPECIAL9_1280x720...