4 ms·
Is there really such a thing as "mainstream" anymore? What I think the Internet has done is allowed many, many microcosms to exist -- and exist in ways that are
by soundwave106 8y ago
Is there really such a thing as "mainstream" anymore? What I think the Internet has done is allowed many, many microcosms to exist -- and exist in ways that are often unknown to the vast majority, even if they are extremely big in their own sphere.
In music, I have heard "who?" reactions from folks reacting to news about artists as well known as Avicii and One Direction. And it's true: if you don't follow any of the worlds they represent (stadium-style EDM and teen pop), you wouldn't have a clue who they are.
This, I feel, is more of how entertainment choice has expanded so rapidly. You are no longer limited to three channels of TV and a handful of radio programs. People thus gravitate to more specific niches that suite them. Therefore, you can both be enormously popular in your own niche and be quite unknown outside of it.
I would argue that the "true mainstream media" of the Internet has nothing to do with politics at all (eg, it's funny memes, cute pics, music and other general entertainment, etc.), and even within this mainstream, there's a lot of microdivisions. So is it surprising that specific right-wing political commentary is just another niche? (Political commentary as a whole is a niche.)
That's not really non-representation and silencing. It's more like we live in a world of niches, and increasingly you don't hear much of the niches beyond your sphere, because there's already an overwhelming amount of material in the niches you like already.
- coldtea 8y ago>Is there really such a thing as "mainstream" anymore? Yes. >In music, I have heard "who?" reactions from folks reacting to news about artists as well known as Avicii and One Direction. That's because music in general is not as important in pop culture anymore (we now have games, apps, social media, netflix, and so on to pass time as well -- before it was either music/radio or some (limited in number) tv channels for everyday entertainment). In any case, Avicii and One Direction will make it into most people's news (e.g. everybody show some piece about the death of Avicci, even if they don't know who he was), because everybody in the end will see one or all of these 5-10 news sources. And of course everybody knows others, like Kanye, even if they don't follow hip-hop news sources. But much much fewer would hear news about this or that obscure artist, say Marc Ribot, or Phil Elverum. The names you mentioned (and others, from Kanye to U2) are all over mainstream media, the others are mentioned only/mostly on specialist or fringe outlets and media.