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A warning to startups: remember the downsides of A/b testing
- mlthoughts2018 8y agoWhenever I talk to people about downsides of A/B testing, I always try to talk to them about this slide: < https://www.chrisstucchio.com/pubs/slides/gilt_bayesian_ab_2015/slides.html#18 https://www.chrisstucchio.com/pubs/slides/gilt_bayesian_ab_2... > This one visual sums up the most ubiquitous naive use of A/B testing, which I've seen practiced everywhere I've worked. The whole slide deck is very worthwhile.
- canadianwriter 8y agoWish more companies understood this - thanks for the chart, it will certainly be helpful to illustrate the point!