Definitely, both because they have less of unique position in the auto industry than Apple does in the phone industry (Apple is the only real integrated mobile

Definitely, both because they have less of unique position in the auto industry than Apple does in the phone industry (Apple is the only real integrated mobile phone player), and unlike Apple they've barely been around a decade. Apple has close to 50 years of corporate mystique at this point and probably is only beaten in brand recognition by Coca-Cola.