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This is a superb writeup. Question about brand value: the consequence of a programming error for Tesla includes collisions and death, whereas Apple bugs usually
by BryantD 8y ago
This is a superb writeup. Question about brand value: the consequence of a programming error for Tesla includes collisions and death, whereas Apple bugs usually don't kill people. (Insert comment about Maps here.) Is Tesla's brand value more fragile?
- xkjkls 8y agoDefinitely, both because they have less of unique position in the auto industry than Apple does in the phone industry (Apple is the only real integrated mobile phone player), and unlike Apple they've barely been around a decade. Apple has close to 50 years of corporate mystique at this point and probably is only beaten in brand recognition by Coca-Cola.