"...It’s better to have a strong connection to a small niche of people, than a shallow connection to the general public...." Strong connections to a small grou

"...It’s better to have a strong connection to a small niche of people, than a shallow connection to the general public...." Strong connections to a small group of people is exactly what the article is getting at. It's a members only wealth club effectively, much like what you find in New England. (If I'm being honest, it's EXACTLY like what we've had in New England since our inception.) At any rate, these people already have extremely strong connections to their small group. What we're trying to do is get them to have some, at lest shallow, connections to the rest of us.