Exactly this. We don't have the budget or the staff to build a custom CMS or ecommence solution, or to pay for the "big" players. Magento is actually great. Wit

Exactly this. We don't have the budget or the staff to build a custom CMS or ecommence solution, or to pay for the "big" players. Magento is actually great. With some optimizations, it can be quite fast- our site is pretty quick for what it is. Its also very extensible which makes it great to customize for our needs. And yes, the non-tech people can use the CMS part pretty easily.