> High Efficiency Image File Format being the standard designed to allow storing twice as much information as JPEG at the same file size while better image qual

> High Efficiency Image File Format being the standard designed to allow storing twice as much information as JPEG at the same file size while better image quality. I think that might be a controversial claim. For example, in this comparison:: http://nokiatech.github.io/heif/comparison.html http://nokiatech.github.io/heif/comparison.html HEIF and JPEG seem almost equal. HEIF wins on blurry parts of the image because it introduces fewer artifacts. But JPEG wins in noisy parts of the image because the artifacts look like the original signal. The last image shows this well - the white floor texture is blurred to nothing sooner in the HEIF image.