For games, I seriously doubt this advice. Getting to 'hot' or 'featured new' or whatever the category is named is a huge source of no-ad-spend success, and it d

For games, I seriously doubt this advice. Getting to 'hot' or 'featured new' or whatever the category is named is a huge source of no-ad-spend success, and it depends on getting a lot of new downloads shortly after release. A/B test before you release, sure, but don't release multiple versions and split those key early downloads. (Also, you're going to annoy all the users of any fork you deprecate, unless you maintain all 5 pages and move them to the same source. Also, will Apple even let you do this?)