I think it was an old BOFH story that said "when the model and the company have the same name, I know I"m in for a bad time". There's a lot to be said for havin

I think it was an old BOFH story that said "when the model and the company have the same name, I know I"m in for a bad time". There's a lot to be said for having your app's developer be a business, rather than your name or worse, your app's name. edit, found it: One of my personal warning signs on gear is when I get a brand name the same as the device – ie, with this UPS brand UPS from UPS Ltd, I'm fairly sure I'm in trouble