Follow brainstorming techniques. Write everything down, no matter how bad. Write down fragments that characterize your idea. Explore metaphors: If your site is

Follow brainstorming techniques. Write everything down, no matter how bad. Write down fragments that characterize your idea. Explore metaphors: If your site is about finance, maybe think about up/down movement, growth, even gambling and excitement. Visualize these themes and keep writing things down. I found that you don't want your name to be too descriptive (e.g. I find the name "FriendFeed" way too descriptive and boring), but on the other hand it shouldn't be yet another five-letter, random-string, 2.0 name. Twitter is nice because it plays very loosely with disseminating information to whoever's listening out there. It's better than smsfeedr. Google is nice because they've identified a large number as something that loosely characterizes what they do.