The companies fault, definitely. It is unrealistic to assume that the average person is going to know everything they need to to protect themselves against suc

The companies fault, definitely. It is unrealistic to assume that the average person is going to know everything they need to to protect themselves against such a company, especially when they have billions in revenue and armies of lawyers to weasel their way through the spirit of the law. Protecting the consumer comes in the form of regulation and precautionary principle. Regulate the ever-loving shit out of companies like Google in my opinion. Publicly traded companies may have a responisibility to their shareholders, but they also have a responsibility to society, which I consider much more important.