You could argue both ways about 37signals, since if you consider Rails as one of their products, they are becoming pretty big through that. Considering the argu

You could argue both ways about 37signals, since if you consider Rails as one of their products, they are becoming pretty big through that. Considering the arguments made in Be Good, one can take the point of view of a startup being a startup not because it's chasing huge amounts of money or huge corporate growth, but because it's trying to make a difference in the world. 37signals certainly does that, firstly through Rails and also by providing an interesting reference point for how to design software and run a software company.