4 ms·

Never thought about that. Do they really do different titles for different entry points? The webarchive supports that this has always been the title. https://

Never thought about that. Do they really do different titles for different entry points? The webarchive supports that this has always been the title. https://web.archive.org/web/*/https://www.theatlantic.com/technology/archive/2018/05/charging-electric-scooters-is-a-cutthroat-business/560747/?single_page=true https://web.archive.org/web/*/https://www.theatlantic.com/te...

danso 8y ago
Not sure what content-management system The Atlantic uses, but WordPress (or at least its popular SEO plugins) allow you to specify different values for <title> and article <h1> headlines. A lot of news orgs are now savvy enough to use varied titles for different formats. For example, this week's New Yorker print issue has a story titled, "Behind the Wall", which works in print because your eyeball can scan the article's entire presentation and see the headline in context with a photo and subhed "As the U.S. abandons diplomacy, an Ambassador resigns in protests". In the online version, the story's title is "The Diplomat Who Quit the Trump Administration", and the subhed (which is also the <meta> description) contains proper nouns: "For John Feeley, the Ambassador to Panama, moral failings at home seemed to compound tactical failings abroad" https://www.newyorker.com/magazine/2018/05/28/the-diplomat-who-quit-the-trump-administration https://www.newyorker.com/magazine/2018/05/28/the-diplomat-w...
namdas 8y ago
For a popular article that will earn a lot of links its also a good strategy to change the title multiple times during its viral phase. Since many people/cm systems link with the title tag it means you get a wider mix of anchor text which can help the article to rank for a more diverse set of key phrases
- tedmiston 8y ago
  I've noticed New York Times does this too. https://mobile.twitter.com/nyt_diff https://mobile.twitter.com/nyt_diff

danso 8y ago

Not sure what content-management system The Atlantic uses, but WordPress (or at least its popular SEO plugins) allow you to specify different values for <title> and article <h1> headlines. A lot of news orgs are now savvy enough to use varied titles for different formats. For example, this week's New Yorker print issue has a story titled, "Behind the Wall", which works in print because your eyeball can scan the article's entire presentation and see the headline in context with a photo and subhed "As the U.S. abandons diplomacy, an Ambassador resigns in protests". In the online version, the story's title is "The Diplomat Who Quit the Trump Administration", and the subhed (which is also the <meta> description) contains proper nouns: "For John Feeley, the Ambassador to Panama, moral failings at home seemed to compound tactical failings abroad" https://www.newyorker.com/magazine/2018/05/28/the-diplomat-who-quit-the-trump-administration https://www.newyorker.com/magazine/2018/05/28/the-diplomat-w...

namdas 8y ago

For a popular article that will earn a lot of links its also a good strategy to change the title multiple times during its viral phase. Since many people/cm systems link with the title tag it means you get a wider mix of anchor text which can help the article to rank for a more diverse set of key phrases

tedmiston 8y ago
I've noticed New York Times does this too. https://mobile.twitter.com/nyt_diff https://mobile.twitter.com/nyt_diff