I'm not claiming that it's one size fits all, but I think recommending a platform based off of revenue size is foolish. In my particular case, we maintain wareh

I'm not claiming that it's one size fits all, but I think recommending a platform based off of revenue size is foolish. In my particular case, we maintain warehouses in 3 different states. Shopify does not offer a viable solution for managing multi-location shipping and inventory management. We also have a hybrid B2B/B2C business model, so several of our distributors log into the site to place purchase orders, and we can create quantity discounts and group based pricing. None of this is possible in Shopify. I would be stuck paying a monthly subscription fee for something like this: https://apps.shopify.com/customer-pricing https://apps.shopify.com/customer-pricing. On the other hand, MVMT Watches did $60 million in revenue in 2016, and is still on Shopify. Bombas socks did $50 million in 2017, and is still on Shopify. For many companies that sell a focused class of item, Shopify may well be the better solution for them. Somewhat tautologically, the best ecommerce platform is the one that best suits your needs.