Work towards making yourself into a ‘brand’. It can be giving talks, blog posts which focus on not just tech bits but a mix of tech and business. You should loo

Work towards making yourself into a ‘brand’. It can be giving talks, blog posts which focus on not just tech bits but a mix of tech and business. You should look credible just by looking at your LinkedIn and/or webpage. Having things like conf talks, a moderate traffic blog will give an edge over other similar devs with just a portfolio. I’m not sure how far along you are in this so this advice may seem basic: 1. Factor in costs of your insurance, office space, tools, books, commute etc when working on your pricing model. You can plainly do x usd/hr and get the amount for 200 days and feel confident compared to a salary but there are more hidden costs when running a business and you may not have billable work for the full year. 2. When you underprice your offering to get customers, they undervalue your service. This is where things like blogs, talks, portfolio help in justifying your value.