Since at this time you seem to be the first user of the f word on this thread, it seems like a good time to say that me and a lot of my database friends and col

Since at this time you seem to be the first user of the f word on this thread, it seems like a good time to say that me and a lot of my database friends and colleagues use Magento as a replacement for it. So you could rewrite that bit of your comment as "what the Magento?" and it would not lose meaning for us!