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This is not Adobe's first e-commerce dance. Adobe attempted an acquisition of Hybris Software, a Java-based e-commerce platform back in 2013 (see first link).
by rpncreator 8y ago
This is not Adobe's first e-commerce dance.
Adobe attempted an acquisition of Hybris Software, a Java-based e-commerce platform back in 2013 (see first link). This would have meshed well with their Adobe Experience Manager, their CMS solution (an integration already existed, and was also based on Java/Spring). SAP offered Hybris the opportunity to operate independently for two years, and Hybris was acquired by SAP.
What is surprising is how AEM and Magento will integrate, considering that AEM is a Java/Maven based CMS and Magento is PHP.
(And yes, the article doesn't seem relevant, but contains an important reference)
https://www.bloomberg.com/news/features/2017-02-09/steve-young-is-an-athlete-who-s-actually-good-at-finance https://www.bloomberg.com/news/features/2017-02-09/steve-you...
- sratner 8y agoAlso Business Catalyst, acquired in 2009 and shut down this year. https://en.wikipedia.org/wiki/Business_Catalyst https://en.wikipedia.org/wiki/Business_Catalyst
- TheSockStealer 8y agoThey have actually had a partnership/integration for ~2 years. Basically it comes down to using AEM as the "Glass" in front of Magento. Basically just using Magento as an API and doing all of the front-end with AEM. I know there are a couple of big sites that have gone this direction, but I think the M2 API is still not feature rich enough to make it work easily.
- adrr 8y agoSAP acquisition makes more since they sell ERP software and there is a synergy between back office and commerce systems. I still don't understand Adobe acquisition since they do analytics and creative software.