3 ms·
The difference is that most movie showings are not full, and every empty seat is $12 lost. If you have 50 people seeing a movie at $12, and you'll get more than
by discardable_dan 8y ago
The difference is that most movie showings are not full, and every empty seat is $12 lost. If you have 50 people seeing a movie at $12, and you'll get more than 10 more people watching it if you price it at $10, you'll make a profit (not to mention concessions).