4 ms·
Ads cpm has been falling year to year, for anyone who isnt google. I do not think personalization made it better. It very well may have made it worse.
by true_religion 8y ago
Ads cpm has been falling year to year, for anyone who isnt google. I do not think personalization made it better. It very well may have made it worse.
- jacquesm 8y agoThe main reason for that is because the advertising industry is trying to allocate the same advertising budgets to more inventory aimed at fewer users. Ad blockers are making a real impact and the novelty factor of ads wears off quickly. That's why there is such an explosion of ad-tech firms, anything to get back to where they were last year in terms of CTR and engagement. Then the users become de-sentisized and then the whole cycle restarts.