It's not Magento. Shopify is a more modern implementation - easier to configure and done so in a manner that is not new-user unfriendly. Which is not to say it

It's not Magento. Shopify is a more modern implementation - easier to configure and done so in a manner that is not new-user unfriendly. Which is not to say it's friendly, just not totally unfriendly. Note: I got turned down by Magento over a year ago. Not sure if I'm still biased or not.