Just like their are varying degrees of skilled programmers, their are SEOs across the spectrum of skills and experience. It's not hard to learn the fundamental

Just like their are varying degrees of skilled programmers, their are SEOs across the spectrum of skills and experience. It's not hard to learn the fundamentals of SEO yourself. Incorporating the best practices from the start is what is challenging for most, and dedicating the time to doing it right. Head over to SEOmoz read the Beginners Guide to SEO and once you got that down, they have many more articles to guide you.