I'm an Adobe employee, but know nothing about the real reasons for the acquisition. We focus on providing great digital experiences for our customers and their

I'm an Adobe employee, but know nothing about the real reasons for the acquisition. We focus on providing great digital experiences for our customers and their customers. Something you may not know is that Adobe is a leader in digital MARKETING. We help people create/monitor/optimize ad campaigns, we help customize website experiences for users, and we help with website creation in general-- Brackets, the IDE, Dreamweaver, all of the other creative products, Adobe Experience Manager, Adobe Analytics-- it all kind of ties together to help create an end-to-end experience for users, now especially in the commerce arena. Adobe is no stranger to web content creation. Adobe is also focusing on AI, so if they have good talent over there, I'm sure it wouldn't hurt to have their predictive analytics tech over on our side. Also, I'm sure Adobe wouldn't mind the large ecosystem of Magento plugin developers writing plugins for https://www.adobe.io https://www.adobe.io. I can imagine this would be a great way to identify people who could benefit from switching from Google Analytics to Adobe Analytics, as well.