4 ms·

Seems like a strange purchase for Adobe. How does this fit into their market or ecosystem?

knicholes 8y ago
I'm an Adobe employee, but know nothing about the real reasons for the acquisition. We focus on providing great digital experiences for our customers and their customers. Something you may not know is that Adobe is a leader in digital MARKETING. We help people create/monitor/optimize ad campaigns, we help customize website experiences for users, and we help with website creation in general-- Brackets, the IDE, Dreamweaver, all of the other creative products, Adobe Experience Manager, Adobe Analytics-- it all kind of ties together to help create an end-to-end experience for users, now especially in the commerce arena. Adobe is no stranger to web content creation. Adobe is also focusing on AI, so if they have good talent over there, I'm sure it wouldn't hurt to have their predictive analytics tech over on our side. Also, I'm sure Adobe wouldn't mind the large ecosystem of Magento plugin developers writing plugins for https://www.adobe.io https://www.adobe.io. I can imagine this would be a great way to identify people who could benefit from switching from Google Analytics to Adobe Analytics, as well.
- bdefore 8y ago
  Reads like parody.
  - knicholes 8y ago
    I can see that. And maybe it was written subconsciously so, but the truth remains that Adobe does have its fingers in that pie, and that people think of Photoshop when they hear "Adobe" and not marketing.
  - abraae 8y ago
    Not parody, MARKETING!
    - chiefalchemist 8y ago
      Can't it be both? ;)
- pvg 8y ago
  So you can neither confirm nor deny they'll put it in a plexiglass prison and never let it escape again? Interesting.
nostalgeek 8y ago
They already have a few CRM like Marketing Cloud but these are SaaS. I guess they'll integrate Magento with their marketing tool suite. Magento is first and foremost an open source e-commerce "script" built with PHP so it will be interesting to see what they do with it. Many businesses moved to integrated solutions such as Square or Shopify to simplify building shopping carts so it is possible Adobe eyes at building such services as well.
deleted 8y ago
[deleted]
soared 8y ago
They've been doing a lot of adtech related acquisitions (bluekai, moat, crosswise, addthis, datalogix, etc). Magento fits in nicely - lots of data to potentially use/sell/take advantage of.
- guiambros 8y ago
  You're mixing things up; Moat, Bluekai, AddThis and Datalogix were acquired by Oracle, not Adobe. The main recent adtech acquisition by Adobe was TubeMogul, in 2016.
  - soared 8y ago
    You’re right, definitely mixed them up.
rombert 8y ago
This will likely be part of https://www.adobe.com/marketing-cloud.html https://www.adobe.com/marketing-cloud.html .
jacquesm 8y ago
Adobe wants to be more like Salesforce.
tootie 8y ago
Adobe Marketing Cloud. AEM is their enterprise CMS product and it's super lucrative. They usually partner with elasticpath on e-commerce. This is probably replacing that relationship. They sell AEM as a product tightly integrated with their assets acquired from Omniture (analytics and Target). Suffice it to say, it sucks. But it actually sucks less than most other enterprise CMS products.
mistrial9 8y ago
my print drivers better work right, while they are off in their 'marketing' adventure

I'm an Adobe employee, but know nothing about the real reasons for the acquisition. We focus on providing great digital experiences for our customers and their customers. Something you may not know is that Adobe is a leader in digital MARKETING. We help people create/monitor/optimize ad campaigns, we help customize website experiences for users, and we help with website creation in general-- Brackets, the IDE, Dreamweaver, all of the other creative products, Adobe Experience Manager, Adobe Analytics-- it all kind of ties together to help create an end-to-end experience for users, now especially in the commerce arena. Adobe is no stranger to web content creation. Adobe is also focusing on AI, so if they have good talent over there, I'm sure it wouldn't hurt to have their predictive analytics tech over on our side. Also, I'm sure Adobe wouldn't mind the large ecosystem of Magento plugin developers writing plugins for https://www.adobe.io https://www.adobe.io. I can imagine this would be a great way to identify people who could benefit from switching from Google Analytics to Adobe Analytics, as well.

bdefore 8y ago
Reads like parody.
- knicholes 8y ago
  I can see that. And maybe it was written subconsciously so, but the truth remains that Adobe does have its fingers in that pie, and that people think of Photoshop when they hear "Adobe" and not marketing.
- abraae 8y ago
  Not parody, MARKETING!
  - chiefalchemist 8y ago
    Can't it be both? ;)
pvg 8y ago
So you can neither confirm nor deny they'll put it in a plexiglass prison and never let it escape again? Interesting.

nostalgeek 8y ago

They already have a few CRM like Marketing Cloud but these are SaaS. I guess they'll integrate Magento with their marketing tool suite. Magento is first and foremost an open source e-commerce "script" built with PHP so it will be interesting to see what they do with it. Many businesses moved to integrated solutions such as Square or Shopify to simplify building shopping carts so it is possible Adobe eyes at building such services as well.

deleted 8y ago

[deleted]

soared 8y ago

They've been doing a lot of adtech related acquisitions (bluekai, moat, crosswise, addthis, datalogix, etc). Magento fits in nicely - lots of data to potentially use/sell/take advantage of.

guiambros 8y ago
You're mixing things up; Moat, Bluekai, AddThis and Datalogix were acquired by Oracle, not Adobe. The main recent adtech acquisition by Adobe was TubeMogul, in 2016.
- soared 8y ago
  You’re right, definitely mixed them up.

rombert 8y ago

This will likely be part of https://www.adobe.com/marketing-cloud.html https://www.adobe.com/marketing-cloud.html .

jacquesm 8y ago

Adobe wants to be more like Salesforce.

tootie 8y ago

Adobe Marketing Cloud. AEM is their enterprise CMS product and it's super lucrative. They usually partner with elasticpath on e-commerce. This is probably replacing that relationship. They sell AEM as a product tightly integrated with their assets acquired from Omniture (analytics and Target). Suffice it to say, it sucks. But it actually sucks less than most other enterprise CMS products.

mistrial9 8y ago

my print drivers better work right, while they are off in their 'marketing' adventure