Although $30,000 seems like a lot to spend on a domain name, it's a much better investment than a lot of the marketing expenses that venture-backed startups spe

Although $30,000 seems like a lot to spend on a domain name, it's a much better investment than a lot of the marketing expenses that venture-backed startups spend money on. The key is to have something simple, memorable, unambiguous and differentiated. You don't have to spend $30k to get that, but at least they picked something that works. Cheaper than hiring a high-and branding firm too.