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I know how advertising works, but i don't see 3rd party ads as directly "selling the data of the users". You include an ad that is visible inside the page. At
by zerostar07 8y ago
I know how advertising works, but i don't see 3rd party ads as directly "selling the data of the users". You include an ad that is visible inside the page. At most, you are sharing the page view with an ad company, but you are not communicating any of the data you have collected to the ad server. It's up to them to create a profile/track. "Selling access to your audience" is not the same as "selling your own data to an ad company".
- jacquesm 8y agoYour knowledge of the advertising world is roughly 20 years behind the state of the art.
- zerostar07 8y agoIt's not really. most people just put an ad tag on their page. It's adtech services that profile the user using their own data and trackers. The process remains the same.
- jacquesm 8y agoAgain, you have absolutely no clue how this works. Please start with reading this and branch out from there: https://www.iab.com/guidelines/real-time-bidding-rtb-project/ https://www.iab.com/guidelines/real-time-bidding-rtb-project... Other avenues of interest: location based advertising and programmatic adaptive advertising.
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