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That's just not at all true. Even if your business is nothing like selling user data -- say you're Dropbox, or Box, or Microsoft, or similar -- your sales and
by x0x0 8y ago
That's just not at all true.
Even if your business is nothing like selling user data -- say you're Dropbox, or Box, or Microsoft, or similar -- your sales and marketing org is going to get walloped by the GDPR. How do you run a compliant cold outbound process? The EU has largely declined to tell people.
- jacquesm 8y agoI'd be highly surprised if Dropbox, Box or Microsoft do not have their house in order in time. Unless they are planning to go to court over it. A dutch proverb says 'high trees catch a lot of wind', if you're a high tree you ensure the wind is not aimed at you unless you explicitly want it that way. At their level there are precious few excuses about lack of resources.
- dingaling 8y ago> How do you run a compliant cold outbound process? Perhaps that question itself illustrates the moral ambiguity of cold-calling? If you rely on a marketing service that depends on buying personal information without the subject's knowledge, in order to catch people by surprise, then perhaps GDPR is doing its job by making that difficult. Analogy: tax laws take money from me but the EU doesn't give me any hints on tax avoidance schemes